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Mr. Brand Manager… Tear down this wall! – Re-branding Branding

We must evolve our understanding of branding. Too long have companies and their agencies been treating values as if they are merely words to play around with. In this next decade, brands will be judged...

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Developers are from Mars, Designers from Venus – A question of metaphors

Next to the relationship between man and woman, there’s probably no two groups of people who understand each other less than designers and developers. Yet there is very little literature about the...

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Design Discussion Principles – How to get your client to love your design

I’m going to share with you a few of my principles to get clients to approve a design. As many designers know, discussing design with clients can be one of the most challenging aspects of a client...

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The Ghost Protocol – Digital Identity for Immortals

I admit that I am not the superstitious type. Superstitions have never resonated with me as my mind simply doesn’t grasp the idea of something unnatural. It is, therefore, with some reluctance that I...

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Anatomy of a Noob - Why your Mom Sucks at Computers

The words metaphor and intuitive are often used in UX. They are the metrics we use to judge the quality of a solution. But is this quality really as universal as we might like to believe? Let me...

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One Aggregator to Rule them All – Or How to Think Like Facebook & Twitter

Facebook and Twitter seems to be unbeatable and companies are feeling the pressure to establish themselves in the social space to get a piece of the traffic pie. But is the price of traffic really...

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